25 Oct Imaginators Help Create Movie History With Bohemian Rhapsody
Original Live Aid 1985 – Wembley Stadium
Reconstructed Stage – On set during filming.
With it’s reputation for event and festival branding, Imaginators were sought out and approached by Twentieth Century Fox to assist with bringing the story of Queen, Freddie Mercury and Live Aid to the big screen with Bohemian Rhapsody.
For filming, a set of the iconic 1985 Wembley Live Aid stage was constructed on a giant film set in Hertfordshire which was later used in post production and green screen CGI. Imaginators were tasked with replicating the stage branding to look as close as possible to the 1985 original. This included stage scrims, backdrops and FoH branding.
The project was oversee by Imaginators in-house Project Management team including initial consultations, feasability studies and photographic trials in advance of filming. Not a simple task given the exacting detail required by Twentieth Century Fox and their insistance everything should be an exact replica of the original 1985 event. Imaginators brought its knowledge and understanding of the music festival industry and stage branding to the big screen.
Bohemian Rhapsody received its World Premiere in London in October 2018 with Imaginators in attendance for the red carpet event as a vital part of the production team behind the making of this historic story. Critically acclaimed Bohemian Rhapsody has won Grammy Awards, PGA Awards and BAFTA Awards for Best Picture, Best British Film, Best Cinematography and Best Production.
Imaginators experience and attention to detail also brought a quirky Event Branding entry to the Festival Supplier Awards 2019 and are a testiment to the service Imaginators provide to the music, festival and entertainment industry.
Clients Comments
Twentieth Century Fox is one of the “Big Six” major American film studios.
“By ending the emotional movie with Live Aid, the goal is to uplift audiences. Imaginators contributed to the authenticity of the movie and helped make this a real celebration.” and “that the branding met all the criteria and the hard work was appreciated by the film production team.”