17 Mar St. Patricks Day – Event Branding in Trafalgar Square, London

London’s Irish community headed to Trafalgar Square, London to celebrate their patron saint – St. Patrick.

The Irish are experts when it comes to partying. They’re so good, in fact, they even have a special untranslatable phrase – the craic – to describe their unique brand of conviviality. So, with Trafalgar Square as the setting for London’s official bash in celebration of their patron saint, a blast is pretty much guaranteed.

This year, a three-day extravaganza is set to see over 125,000 turning out for Irish food, dancing and a giant parade.

As London’s leading provider of large format digital print and an approved supplier to The Mayor of London and the Greater London Authority, Imaginators have again transformed this iconic London event space with event branding including event signage, event graphics, wayfinding signage, balustrade branding, mobile billboards and stage branding which included PA scrims, stage header and stage backdrop. In addition, as both the square and surrounding streets were closed, almost 30 different street foot outlets where branded.

Imaginators provided full print production, installation and derig for this event and for the first time also managed the recycling of all products used throughout the event.

Rowdy singalongs, fast-paced dancing, a parade, a pint or five and event branding ensured any Irish Londoner felt at home.