10 Apr Imaginators Film Premiere – Event Branding

Imaginators provided all event branding for the critically acclaimed The Guernsey Literary & Potato Peel Pie Society world premiere. Held at the iconic Curzon Mayfair, located in a lovely calm oasis in the bustling streets of historic London which boasts one of the nicest auditoriums in the capital. The venue is a listed building and remains relatively untouched since the 1960s. On premiere night however, the surrounding streets were closed and Imaginators branding team transformed the venue with a unique red carpet event.

With short notice, yet with exceptional ease, Imaginators provided project mangement, print production, installation and de-rig for both the exterior and interior of the venue. With road closures in place, Imaginators worked tirelessly to ensure every detail was completed on time and to the exact client brief. Days prior to the event our Project Managers walked the venue to capture the details contained within a long list of branding requirements which included a unique method of cladding crowd control barriers, front illuminated giant truss banners, window manifestations, press and media backdrops, replacement street signage and even the installation of 24 blossom trees!

Imaginators utilised unique methods of installation including the use of invisible fixings, blind blank inserts and materials which complimented the fixtures of this iconic venue. So much so that the client commented ‘Wow. I’ve never seen graphics look so good and installed with such ingenuity’. Our team of 4 installers even assisted the PR team with organising press, media and photographers locate their positions as they arrived at this arthouse cinema focused on independent and foreign films. All branding was then removed before the film had even finished.