We branded the world premiere of Idris Elba’s highly anticipated directorial debut YARDIE at the iconic home of The British Film Institute, London.

Based on the cult novel by Victor Headley the hard-boiled gangster genre with a dramatic coming-of-age period piece, bringing to life characters who struggle to find forgiveness while making their own paths between two worlds.

Imaginators lead the team across all aspects of set design and build, branding, production and installation. With numerous site visits to capture every site detail of both the interior and exterior, our project management team prepared our installation teams for the construction of a giant exterior set wall to feature as the main entrance for VIP guests.

Additionally, branding included a unique method of cladding crowd control barriers, heras fence covers, front illuminated giant truss banners, branded bridges and walkways, window manifestations, wayfinding, interior signage, VIP rooms and press and media backdrops.

Imaginators provided project management, print production, installation and de-rig for both the exterior and interior of the venue.