12 Jul ASICS Uplifter Cube

Imaginators were tasked with branding a bespoke 5m x 5m structure which used a unique LED mesh curtain on all four sides to showcase exclusive content from ASICS that visually celebrates the impact that movement has on the mind and how uplift is achieved through exercise.

The giant installation was installed overnight and unveiled at the 2021 London ASICS 10k and placed on King Charles Island in London’s Trafalgar Square for runners to enjoy before the race and as they approached the finish line.

The ASICS Uplifter Cube was made up of 26,500 pixels and featured both pre and post race messages for the runners that took part.

With tight deadlines the installation was completed overnight – a subframe was clad in timber by the Imaginators team which in turn was clad with printed ACM sheets to create this visually spectacular and unique display.