30 Nov World Premiere Paddington 2 – Event Branding

Imaginators were part of a crack team who helped Studiocanal launch the film sequel for the world’s most lovable bear, Paddington. This highly anticipated world premiere red carpet event for a very rare sort of bear was held at BFI Southbank, London.

The journey began with a Paddington themed afternoon tea onboard a Belmond British Pullman train, produced for the beneficiaries of The Charities Forum, entertained by the cast and crew of Paddington 2, with patrons The Duke and Duchess of Cambridge and HRH Prince Harry greeting guests. Inspired by the pop-up book plot of the film, 5 spectacular 3D pop-up book installations were produced of London’s iconic landmarks. The live books encouraged families to treasure trail around the City, take selfies with the bear and note anagram clues to enter an online competition.

The British Film Institute played host to the Paddington 2 World Premiere, where a prefab concrete jungle was turned into a world of fun along piles of red carpet. Taking elements from the films steam fair scenes, a calypso band, a marmalade shy, jugglers and fairground entertainers delighted the crowds as cast and crew were photographed and interviewed by the world’s media, as well as being streamed globally via Facebook Live.

Imagintors provided consultation, scope, project management, print production, installation, de-rig and storage. Using unique methods of print production and a wide array of materials digitally printed across a variety of technologies, Imaginators delivered a cohesive transformation of this iconic venue – a leading repertory cinema, specialising in seasons of classic, independent and non-English language films. Operating against tight deadlines and often having to overcome on-site changes due to location challenges – Imaginators event branding brought Paddington home to London’s Southbank.

Imaginators provided posters, branding boards, crash barrier branding, crowd control barrier branding, heras fence branding and giant site banners.

The client commented “The brief was incredibly complex. We have often called upon Imaginators at the very last minute and they have never failed to deliver to the same exacting standards. There is no one else we would trust or rely upon for what is an important part of our event design. We required more than just a solution, we required the entire project being managed. Imaginators knowledge and understanding of printing and the events industry is quite exceptional. Imaginators delivered exactly to the brief. Imaginators are consistently brilliant. From initial brief to delivery, Imaginators are the most professional, helpful and fun people to work with. They’re a super safe pair of hands.”