Imaginators CASE STUDY
GIANT MAZE
Giant maze in Trafalgar Square, London.
Imaginators CASE STUDY
GIANT MAZE
Giant maze in Trafalgar Square, London.

Experiential

A giant pop up maze appeared in the heart of London’s iconic Trafalgar Square as part of campaign by the West End Partnership to encourage visitors to enjoy getting a little lost whilst exploring the area.

 

For five days visitors enjoyed exploring the maze and wondering through many of the West End’s most famous streets, lanes and squares. Each ‘Street’ completed by Imaginators included authentic London street signs within the maze to highlight some fascinating facts about the cultural history of the West End. The maze itself measures approximately 30m x 20m and each hedge is 2.4m high.

 

The maze has been constructed using 118 individual 2m sections. Six articulated lorries delivered the hedging to Trafalgar Square on Sunday evening and a dedicated team worked through the night, taking approximately six hours, to build the maze structure.