Imaginators Honoured With Application Of The Year 2019

Digital Output magazine is a leading American publication which covers a range of digital products and services in four broad areas: capture, creation, output, and finishing. Editorial focuses on each of these segments to provide subscribers with the most up-to-date information on every aspect of the technologies that affect their business.

Read globally by digital print specialists, commercial printers, sign companies, screen printers, graphic designers, service bureaus, commercial photographers, and ad agencies to provide a practical guide for all print service providers working within the wide format printing sector. Their editorial exclusively targets managers and users of digital print. The August 2019 issue featured Imaginators honourable achievement of Application of The Year 2019. Their article ‘Authentic Creations’ can be found here or read below:

Authentic Creations

Sharing unique projects is one of our favorite things to do, so we couldn’t finish the 2019 Application of the Year awards without discussing Imaginators’ recent work for Twentieth Century Fox’s Bohemian Rhapsody—a feature film about Queen and its lead singer, Freddie Mercury. The movie studio reached out to Imaginators for graphics in the final scene in film. This project is our 2019 honorable mention winner.

Founded in 1976, Imaginators, based in Nazeing, Essex, UK is known for its large, wide, and superwide format print production. Paired with project management and installation, the company houses over 20 full-time employees in an 18,000 square foot location located close to Central London in the UK.

The company specializes in printed solutions for festival, music, entertainment, event, sport, experiential, retail, television, and outdoor advertising. Well-known throughout the U.K. and Europe for this work, Twentieth Century Fox tasked the print provider with supplying stage scrims and backdrops that replicated the stage branding from the 1985 Wembley Live Aid concert.

Research when into the actual concert and what was used for the original stage scrims. Looking to achieve a distorted look while also revealing the upstage scaffold structure—based on watching original film footage—it went with its proprietary Acoustic Mesh, printed on a Durst Group Rho 512R five-meter superwide press in six colors at 800 dpi. Backdrops were printed using the Imaginators’ crease-free fabric.

The graphics were purposely distorted and texture added to reproduce the look from the actual concert. Relying on its prepress knowledge, Imaginators was able to manipulate and handle large files effortlessly. It preflighted using its Esko workflow solution, and this links to its ONYX Thrive solution from Onyx Graphics, Inc.—ensuring accurate and consistent prints across multiple devices.

Twentieth Century Fox was thrilled with the final product. “Imaginators contributed to the authenticity of the movie and helped make this a real celebration. …the branding met all the criteria and the hard work was appreciated by the film production team,” said the Art Director of Bohemian Rhapsody.

“Imaginators appreciated the challenges associated with this high-profile project, which is truly unique and represents the technical knowledge and experience Imaginators has developed over almost five decades,” adds Matt Tydeman, Director at the UK based Imaginators.

Read the publication here.

Read the article here.