Longitude & Latitude Festival 2017 and Mumford & Sons UK Tour

Latitude and Longitude are three day music Festivals held in Suffolk and Stradbally, Laois Southern Ireland held the third weekend of July each year.

The Festivals are linked, with the same artists performing across both sites over the weekend. The Festivals comprise elements of music, theatre, art, and literature being enjoyed by a combined audience of some 280,000 people.

For the first time the promoter shared the main stage in collaboration with Gentlemen of the Road who are a live music promotions company and record label founded by the band Mumford and Sons.

Forming part of their world tour, Mumford & Sons planned a global series of Stopover Festivals. The band also handpick the supporting acts which play for the Stopover Festivals.

Imaginators are the preferred supplier of Stage Branding for both festivals and were the natural choice for Mumford & Sons and were tasked with concept, design and production of two sets of giant printed stage scrim graphics for the iconic Latitude and Longitude Festivals.

The visual strength of branding and quality of print production was stressed as being very important. Due to the co-hosting on main stage this would require an overnight change of stage graphics from Latitude/Longitude Festival to Gentlemen of The Road and then the following night a change back to the generic festival branding.

All of which could be changed over-night in just 8 working hours for which print production and installation method were crucial.

Imaginators are an award winning market leader in inventing, creating, printing and installing the most innovative drapes, backdrops, projection screens and scrims for achieving the creative vision of event and entertainment professionals in the music, live event and entertainment industries.

Learn more about our Stages, Stage Backdrops, PA Scrims, Rock Drops, Event Branding and Festival Branding here