Imaginators creates Visual Spectacular for Saracens at Allianz Park

Imaginators have been the preferred sports branding, stadium branding, signage and display provider to Saracens Rugby since 1995 and have assisted the Premiership Rugby Club with sports branding and stadium signage and graphics at Vicarage Road and more recently since the clubs move to Allianz Park 2013.

Imaginators Project Managed the clubs vision for providing the clubs main sponsor Allianz with visual identity, signage, wayfinding, sports branding, office interior graphics, hospitality graphics, event graphics and stadium graphics at this new stadium.

The double European Cup winners engaged Imaginators Sports Branding Team to provide a visual spectacular in the form of three giant hanging banners.

The three banners were to be motorised and lowered from the roof of the iconic east stand as the players ran onto the pitch before kick off. Hidden from view before and during the match, the huge graphics were also lowered at half time. The giant graphics carried motivational messages to the players to encourage optimum performance during the 2017 European Cup Semi Final and featured heavily on BT Sports coverage of the match.

Digitally printed to a specially coated lightweight fabric, the giant hanging banners were secured to the underside of the east stand canopy. Using motorised winches, they were all lowered together to create impact. Imaginators provided initial consultation, concept, creative, production, finishing, rigging, health and safety, loading calculations, installation, match day activation, de-rig and storage. All in 10 days.

The client commented ‘A complete success’ and ‘the experience of Imaginators means we just don’t have to worry – we know they deliver, brilliantly.’

Learn more about our Stadium Branding and Sports Branding here

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